Accenture
Corporate Report
The Connected Corporation was a report designed to promote Accenture’s latest thinking on corporate business strategy to an audience of influential industrialists and leading politicians at the Annual Meeting of the World Economic Forum.
The report highlights the role of the Chief Executive Officer in the 21st-century company. To reflect its content – the business shift towards closer connections with society – the imagery plays on the metaphor of “the next generation”. An online flash animation was also developed that could be packaged for email distribution.
