Aquae Sulis

Aquae Sulis

Brand identity

Aquae Sulis specialises in luxury skincare products for the hotel and leisure spa market. The company’s visual identity was being applied inconsistently, leading to market confusion, missed cross-selling opportunities and a lack of cohesion.

The company’s visual identity was refined so that it could be applied more easily and systematically throughout the organisation and across the product range. Using a cleaner and more modern design, combined with commissioned photography, a single cohesive visual style was developed that communicated the brand’s core characteristics and values: relaxation and rejuvenation

Aquae Sulis Brochure cover
Art directed photography for Aquae Sulis
Art directed photography for Aquae Sulis
Art directed photography for Aquae Sulis
Art directed photography for Aquae Sulis