Christopher Ward (London)
Website and B2C Market Collateral
Christopher Ward is an independent British-based brand with serious Swiss watchmaking credentials. They were the first on-line only watch retailer selling timepieces direct to the consumer and ship watches to customers in over 100 countries. They are also the first British-based brand in over 50 years to produce an in-house hand-built movement, Calibre SH21.
Working in-house as a Web Manager/Designer, I was involved in developing Christopher Ward’s multi-currency e-commerce website and designing related marketing collateral. The deliverables covered a broad spectrum of formats and channels – targeted email campaigns, direct mail, ATL advertising, digital ads, video, instructional handbooks and exhibition stands.