Invitation and marketing collateral
Pharmaceutical company Eli Lilly needed an invitation, poster and collateral for an international symposium at the European Society of Cardiology (ESC) Congress symposium to be held in Vienna.
The design is built around an intriguing fish-eye image of Vienna’s main city square. As well as referencing one of the city’s iconic landmarks, the shape of the image also evokes the inside of an artery – making it the ideal device to promote a cardiology symposium. The invitation included a fold-out credit-card-sized pocket guide to the conference centre with particular focus on the location of the Eli Lilly stand and a tourist map of Vienna.