Long Clawson
Launch Collateral
The launch of a range of brand new conveniently packaged cheddar cheese products for three of the biggest global sauce brands – Heinz Tomato Ketchup, Lea & Perrins Worcestershire Sauce and TABASCO® Sauce. The complete range of TABASCO® packaging was developed across all formats, press advertising, a prelaunch teaser Facebook campaign and a range of promotional initiatives to raise awareness, drive trial and encourage usage.






