NHS
Marketing Campaign
As part of its response to a series of escapee incidents, the NHS wanted a communications campaign for all staff at UK mental health secure units – from consultants to domestic helpers. The idea of the campaign was to make it clear that security is everyone’s responsibility.
The design focused on two priorities: first raising awareness of the core message, and second providing useful tools that could be repeatedly used to inform staff, train new recruits and consistently improve security processes. Using the central message ‘SEE THINK ACT – keep everyone safe’, I devised posters based on eight themes that were tailored for specific audiences. These helped bring the subject to life and generate awareness. I also created a supporting handbook and an interactive group discussion tool was created for staff to help them identify security issues and take the necessary action.
The campaign has been extremely successful; the booklet has been re-published (2nd Edition) to reflect the evolution of secure services over the last five years, and digital copies of the posters are also now available online.
