Royal Marines Commandos
Royal Marines Commandos are some of the toughest, most respected and professional soldiers in the world. The Royal Marines wanted a recruitment logo that would help to attract the right calibre of recruits.
The logo needed to broaden the appeal of the Royal Marines Commandos and communicate what the force is about to potential recruits and other stakeholders. The final logo was based on detailed analysis and research of the training regime and the job itself. The new identity has been introduced across a suite of materials including the website, marketing materials, event graphics and advertising such as the It’s a State of Mind campaign.