The Prime Minister’s Office

The Prime Minister’s Office

EU Reform Booklet

The Prime Minister’s Office wanted to promote the case for EU reform to boost growth in Europe. Originally conceived as a policy paper for Davos, the brief quickly grew to include printed booklets translated into five languages for the press and opinion formers, a public-facing pdf and an animated video for digital channels.

Cold statistics and economic arguments were translated into bold, compelling infographics that would make sense to anyone, regardless of their knowledge of economics. The graphics were also developed into an online animated film. The result was a suite of assets that could be used for targeting a range of audiences including political leaders, newspapers, opinion formers and students across Europe as part of a campaign designed to influence the future shape of policy.